Develop the identity and packaging for a company that produces organic, herbal, green and black teas. The name, Societea, connotes both the social aspects of enjoying tea and the notion of a community united by drinking this product. The heart element suggests physical and emotional well being. [+]

Redesign the logo and identity concepts for a large corporation. Delta refers to two different words: the triangular Greek letter, and the geographical convergence. This logo references both forms, striking a pleasing balance of proportion and symmetry. The aerodynamic form is confidence-inspiring. [+]

Develop a campaign for the reopening of the California Academy of Sciences. It is key to market the Morrison Planetarium as an extension of the California Academy of Sciences. The photography attracts the Star Wars generation and entices them to experience the grandeur of recent space exploration. [+]

Create a game about design and the ubiquity of name brands. The game presents 40 widely-recognized logos in there most basic element, black and white form. The fan-deck shows each company’s logo plus their PMS notations. The game’s own logo reminds us that brands sell. [+]

Design a magazine on a specific subject. Gridation is a design-forward magazine that explores graphic design, typography, and other topics of interest to designers and culture-watchers. The word Gridation suggests the variations of blending and bending graphic design. [+]

Redesign the identity and branding for a Fortune 500 company. Altria is the managing parent company of Philip Morris, Philip Morris International, Kraft Foods, and Nabisco. The gradated palette represents not only current corporate holdings but also leaves room for future acquisitions. The stylized flower, whose outline has no beginning or end, suggests infinite possibility as well as environmental conservation. This organic shape is greater than the sum of its parts. [+]

Redesign the packaging system for a bottled product. Star Olive Oil enjoys a reputation as a quality product, so there is brand equity to build on. Food-grade aluminum is lightweight, unbreakable, and slightly sporty. It references stainless-steel appliances, and also protects the oil from light. Bold contemporary typography updates traditional olive-oil labeling. [+]

Devise a game that engages the player to develop a story based on espionage. The player builds compositions by selecting and layering cards: 16 opaque backgrounds, 40 semi-transparent textures, grids and phrase cards. Beauty is in the eye of the beholder. Suspicion and intrigue are in the juxtaposition of happenstance and circumstance. [+]

Redesign the logo and packaging for a series of font-editing software products. I feel the "real" packaging missed an opportunity to show beautiful type customized using this excellent product. My solution. [+]

Design a series of "baby narratives" an International medical relief organization. Each page documents the case of a child operated by a Heart to Heart medical training team. Heart to Heart develops self-sustaining programs that provide modern and compassionate cardiac care for children and adults with life-threatening heart problems. [+]

Developed a template for an International medical relief organization. Each page documents the case study of a child operated on by a Heart to Heart medical training team. The audience is diverse: American and Russian, medical volunteers, corporate funders and non-medical donors. [^]